Novak Djokovic has long been regarded as one of the most meticulous athletes in professional sports when it comes to recovery and performance science. Now the 24-time Grand Slam champion is sharing part of that approach with the public through a new collaboration with wearable technology company Incrediwear.
The partnership introduces a range of recovery-focused wearables under the Novak x Incrediwear label, including specialized arm, knee and leg sleeves designed to support healing and muscle recovery through infrared and semiconductor-infused fabric.
The launch was celebrated at the BNP Paribas Open in Indian Wells, where fans attending the tournament saw an aerial banner promoting the collaboration flying above the venue.
Novak Djokovic Incrediwear Line Introduces New Recovery Technology
The new Novak Djokovic Incrediwear line centers on therapeutic sleeves designed to promote natural recovery. Unlike traditional compression sleeves used in sport, these garments rely on element-infused fabric activated by body heat.
According to the company, the technology incorporates semiconductor particles and infrared-producing materials intended to stimulate circulation and oxygen flow around injured or stressed joints and muscles.
Incrediwear describes the products as delivering “infrared and negative ion therapy, accelerating recovery without drugs, compression, or side effects.”
The sleeves visually resemble standard athletic compression gear but operate differently. Rather than applying tight pressure around the limb, the fabric is designed to interact with body heat to encourage blood flow and reduce inflammation.
The concept represents what the company calls a “new class of performance technology” aimed at athletes seeking alternative recovery solutions.
Djokovic Tested the Technology During Injury Comeback
The collaboration is rooted in Novak Djokovic’s personal experience using the technology during one of the most remarkable injury recoveries of his career.
At Roland Garros in 2024, Djokovic suffered a torn meniscus that forced him to withdraw from the tournament ahead of the quarterfinal stage. After undergoing surgery, many believed his season could be in jeopardy.
Instead, the Serbian star returned astonishingly quickly.
He reached the Wimbledon final just weeks later, where he eventually lost to Carlos Alcaraz, before claiming Olympic gold at the 2024 Paris Games with a victory over the same opponent.
Throughout that comeback period, Djokovic was frequently seen wearing a distinctive grey and white Incrediwear knee sleeve both during matches and in training.
Djokovic Explains Why Health Innovation Matters
Novak Djokovic emphasized that his involvement with recovery technology stems from a deep personal interest in health and performance longevity.
“The health space is something I deeply care about, something that is also very authentic and close to me, as I live it on a daily basis,” Djokovic said during the product launch.
He added that athletes have an important role in guiding fans through a crowded health technology market.
“I think nowadays with so many products and companies and brands out there, it’s not easy to navigate what’s good and what’s authentic and original and what’s made or created or developed with high integrity,” Novak Djokovic explained.
“I feel like one of the best ways is to have an ambassador or partner that is a face that really embodies that. I try to do that.”
Djokovic Deepens Role as Investor and Ambassador
Djokovic’s relationship with Incrediwear goes beyond a simple endorsement.
In August 2025, the tennis legend acquired a significant stake in the company, becoming both an investor and global brand ambassador. The move signals his growing involvement in the sports technology and recovery sector.
Jackson Corley, founder and CEO of Incrediwear, welcomed the partnership and highlighted Djokovic’s influence in elite sport.
“When one of the world’s greatest athletes reaches out because our product made a difference, that’s the power of real results,” Corley said.
“Novak shares our belief that recovery is the foundation of performance, and we’re proud to welcome him as both an investor and brand ambassador.”
Recovery Technology Driving Djokovic’s Longevity
At 38 years old, Novak Djokovic continues to compete at the highest level of professional tennis. His longevity is widely credited to an extremely disciplined lifestyle centered on recovery and physical maintenance.
The Serbian star incorporates yoga, mobility training, a plant-based gluten-free diet, and mental conditioning into his daily routine. He has also publicly supported red light therapy and advanced recovery systems as part of his preparation.
In 2025, Djokovic even launched his own recovery pod technology in partnership with Regenesis, further expanding his presence in the sports science industry.
Focus Shifts Back to Indian Wells
While the Novak Djokovic Incrediwear launch has captured attention in the sports science community, Djokovic remains focused on competition.
The world No. 3 seed is preparing to begin his BNP Paribas Open campaign, where he will face Poland’s Kamil Majchrzak in the second round.
Djokovic will also feature in the men’s doubles event, partnering with Stefanos Tsitsipas. The pair are scheduled to face third seeds Mate Pavic and Marcelo Arevalo in the opening round.
As Novak Djokovic continues to push the limits of longevity in tennis, his newest collaboration signals that the next frontier of elite performance may lie not just in training harder but in recovering smarter.
