LeBron James has become the first NBA player ever to write an essay in China’s state-run People’s Daily, a major sign that the NBA’s relations with its biggest overseas market are nearly fully restored.
Why This Matters
- In 2019, the relationship between the NBA and China hit a deep freeze when Daryl Morey, then-general manager of the Houston Rockets, tweeted support for Hong Kong protestors. The fallout was severe: Chinese state broadcaster CCTV stopped airing NBA games for 28 months, corporate sponsorships dried up, and merchandise disappeared from store shelves. The league reportedly suffered “hundreds of millions” in losses.
- Now, LeBron’s essay in a publication widely regarded as a voice of official Chinese policy marks a dramatic thaw—and a symbolic gesture of reconciliation.
What LeBron Said
In his essay, LeBron expressed heartfelt gratitude to Chinese fans:
“The enthusiasm and kindness of Chinese friends deeply touch me, and all I can do is give my all in every game to express my gratitude. I hope I can contribute to the development of Chinese basketball.”
— LeBron James.
He also spoke of the essay as evidence of the NBA’s relationship with China approaching full restoration—something further supported by the return of Chinese broadcasts and sponsorships.
A Broader Trend: Sports Diplomacy at Play
This move is seen as basketball diplomacy—using sports and cultural exchange to bridge growing geopolitical tensions.
- LeBron’s essay in the People’s Daily is unusual and signals China’s openness to U.S. cultural figures engaging through official media outlets.
- His China visit, part of the Forever King Tour, included stops in Shanghai and Chengdu, where he engaged with fans and youth players.
- The NBA is also gearing up to hold preseason games in Macau—the first on Chinese soil since the 2019 crisis.
What People Are Saying (from AP)
The Associated Press adds that LeBron’s op-ed notably appears in a CCP-linked publication, which is rare for foreign sports figures. In it, he describes basketball as not just a game, but a unifying “bridge” between Americans and Chinese audiences. This essay comes ahead of the NBA’s preseason games scheduled for October in Macau.
What It All Means
| Element | Significance |
|---|---|
| Essay in People’s Daily | Symbolic rehabilitation of NBA’s image in China and softening of cultural tensions |
| Return of broadcasts & sponsorships | Gradual normalization of NBA’s business presence |
| Upcoming Macau games | Physical return of the NBA to Chinese soil |
| LeBron’s message of unity | Cultural outreach through one of the world’s most influential athletes |
