In a strategic move that bridges the worlds of cryptocurrency and sports, Tether, the issuer of the world’s largest stablecoin, has elevated its stake in Italian football giant Juventus to over 10%. This development positions Tether as the second-largest shareholder in the club, trailing only the Agnelli family’s holding company, Exor, which maintains a 65.4% stake
A Strategic Investment in Football
Tether’s investment arm, Tether Investments S.A. de C.V., initially acquired an 8.2% stake in Juventus in February 2025. With the recent acquisition, Tether now holds 10.12% of Juventus’s issued share capital, translating to 6.18% of the club’s voting rights
Paolo Ardoino, CEO of Tether, emphasized that this investment transcends financial interests. He stated, “This investment is not just financial—it’s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience”
Impact on Juventus and the Broader Market
The announcement of Tether’s increased stake had immediate market implications. Juventus’s fan token, JUV, experienced a surge of over 10%, reaching a two-month high of $1.08. This uptick reflects investor optimism about the club’s future, bolstered by Tether’s involvement.
Tether’s commitment also signals potential future collaborations aimed at enhancing Juventus’s financial stability and technological advancements. The company has expressed interest in participating in future capital raises to strengthen the club’s financial foundation and avoid dilution of its position.
Diversification Beyond Cryptocurrency
Tether’s investment in Juventus is part of a broader strategy to diversify its portfolio beyond the cryptocurrency sector. The firm has recently ventured into various industries, including artificial intelligence, agriculture, and media. Notably, Tether acquired a 30% stake in media startup Be Water and submitted a bid to fully acquire Adecoagro, a significant agricultural business in South America.
These moves underscore Tether’s ambition to establish a presence in traditional industries, signaling a shift towards a more integrated approach that combines digital assets with conventional business sectors.
A New Chapter for Juventus
For Juventus, Tether’s increased investment represents an opportunity to leverage technological innovations to enhance fan engagement and financial resilience. The partnership is poised to usher in a new era where traditional sports entities collaborate with digital asset firms to explore novel avenues for growth and engagement.
As Tether continues to expand its footprint in various sectors, its stake in Juventus exemplifies the potential synergies between the cryptocurrency industry and established institutions. This alliance could serve as a blueprint for future collaborations, highlighting the evolving landscape where digital and traditional domains converge.
